702 and Ninety One, previously Investec Asset Management, understand that the Covid-19 pandemic and recent lockdown has meant that the small businesses that rely on cash flow to stay afloat desperately need a lifeline. They also realise the need to show support for entrepreneurs, who are under massive pressure due to the lockdown but...
For those steeped in the world of digital marketing, direct mail seems like a dinosaur from another time. The conventional thinking is that people's mailboxes are overwhelmed, and that direct mail is super expensive to send. But in today's world, it's email inboxes that are exploding with blasts and social media alerts. And with...
Many of the most valuable brands are either dot-com or technology companies. That says a lot about where we are today. Our once-disconnected global community is increasingly finding and establishing borderless communications and business channels. Some of the readers and businesses I advise have reached out to me and asked something along these lines: "I understand that you've...
