Starting an Online Business? Here’s What You Need to Know
Many of the most valuable brands are either dot-com or technology companies. That says a lot about where we are today. Our once-disconnected global community is increasingly finding and establishing borderless communications and business channels.
Some of the readers and businesses I advise have reached out to me and asked something along these lines: “I understand that you’ve been voicing your opinions about going digital, and I’m sold to a certain extent, but I’m lost when it comes to the operational leg of this journey. How do I get my preferred domain? What is hosting, and why do I need it? Who designs my website? I have a basic brick-and-mortar business and don’t know the first thing about taking my business digital – how can I make sure that I am building a future-proof e-commerce setup that won’t disrupt my existing business?”
To answer all these and other questions, here is the step-by-step journey to take your brand digital.
