Many of the most valuable brands are either dot-com or technology companies. That says a lot about where we are today. Our once-disconnected global community is increasingly finding and establishing borderless communications and business channels. Some of the readers and businesses I advise have reached out to me and asked something along these lines: "I understand that you've...
What do you think about when you hear the words marketing collateral? Flyers, business cards, websites? If so than you are on the right track. Marketing collateral is all the things you use to get your brand noticed by your audience. What marketing collateral does your small business need? Find out here. Source: Small Business Site...
Customer management for small businesses. You can have the best product, price or delivery channels, but if customers are not satisfied or feel that they have been treated unfairly, it can mean the end of a brilliant business. Most of the entrepreneurs I engage with customer satisfaction, is one of the least focus areas in...
You can have the best product, price or delivery channels, but if customers are not satisfied or feel that they have been treated unfairly, it can mean the end of a brilliant business. SiMODiSA has partnered with CEX Lab founder, Shaheema Adams, to bring entrepreneurs a series on Customer Experience for their small business. Shaheema...
Build it and they will come. This is a fantasy that many founders and startups believe in. And for good reason. It is beautiful story about customers that are waiting impatiently so they can get rid of their money once the product is built by buying it. The problem? For those of us who are not fortunate...
Starting a business can be an overwhelming experience for anyone. Read more for a summary of the processes and agencies involved to make your journey a bit easier. Source: The World Bank Read More ')}
