Google launches Digital Hub for SMEs
Google has announced new tools to help businesses, job seekers, educational institutions and vulnerable populations to recover from the impact of the Covid-19 crisis, with the aim to address the need for funding, training and services across various sectors, including support for small and medium enterprises (SMEs) and teachers.
Among other initiatives, Google has set up a digital hub to provide free tools and resources to businesses and individuals. Google South Africa says the hub will help 500,000 small businesses get online or improve their digital presence through Google My Business, which helps businesses connect with users.
Google is also launching a new Marketing Kit tool to help people to put together marketing kits for their businesses, along with a Market Finder tool, which includes insights for negotiating a post-Covid environment. It will help with localisation, international payments and logistics for African businesses looking to reach new customers around the world. Using information from their Google My Business profile, the tool helps businesses keep customers informed with news, and to create custom posters and social posts.