You can have the best product, price or delivery channels, but if customers are not satisfied or feel that they have been treated unfairly, it can mean the end of a brilliant business.
SiMODiSA has partnered with CEX Lab founder, Shaheema Adams, to bring entrepreneurs a series on Customer Experience for their small business. Shaheema unpacks Customer Experience and tries to help entrepreneurs understand how to tackle the subject.
Source: CEX Lab, Shaheema Adams
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