What you Can Learn about Turning Passion into Profit from Siba Mtongana

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What you Can Learn about Turning Passion into Profit from Siba Mtongana

From cooking in her family home in the township of Mdantsane in the Eastern Cape, to cooking on the television screens of millions of people in 150 different countries, including most recently the US on The Cooking Channel to over 60 million in the States alone, Chef Siba Mtongana has turned her passion for food into a serious brand and business.

Mtongana stars in the cooking show, Siba’s Table. This Food Network series debuted in September 2015, airing in over 90 countries across Africa, Europe, Middle East, Australia and Asia.

It’s not surprising that Mtongana’s favourite chef is Jamie Oliver, an English chef who she has said she admires for what he has achieved with his brand and for turning a passion for food into a business.

Mtongana is the founder of The Siba Co, a consultancy services company for food-related business ventures. The company, according to Brand South Africa recently announced that they will soon work in partnership with the South African Airways carrier’s in-flight catering facility to create a ‘Sibalicious’ menu for business class passengers on international flights. She is the first female chef to take on this feat.

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Source: SME South Africa

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