Small Business Guide to Direct Mail
For those steeped in the world of digital marketing, direct mail seems like a dinosaur from another time. The conventional thinking is that people’s mailboxes are overwhelmed, and that direct mail is super expensive to send. But in today’s world, it’s email inboxes that are exploding with blasts and social media alerts. And with the right strategy, direct mail services work.
Sure, with email marketing, open rates and click-through rates can be tracked. With search engine marketing, you can see how many people visit your website and fill out an online form. With direct mail, sometimes you just sit and listen to crickets while you wait for something to happen. However, it’s still a strategy that is very much worth trying for your business.
