Idea Generation Techniques
A deep dive into practical tools and techniques that will be helpful in your ideating for your next start up, how to identify which industries and markets are the most promising and what questions to ask your potential customers:
Finding opportunities in your targeted industries:
- Understand your customer common problem areas
- Identify any inefficiencies in the industry
- Think of innovations that could potentially cause disruption in the industry
- Identify the trends and growth areas in the industry
Generating good ideas from asking the right questions:
- Select a specific industry and problem you would like to solve
- Brainstorm 50 questions you would like to understand about this industry
- Brainstorm another 50 questions to explore breakthroughs i.e. untapped opportunities in the industry
- Refine the list to two if the best breakthrough questions which you can research further to lead to potential innovations
Source: FNB
