How To Lockdown Your First Client?
Number one priority for any business is to get customers and retain a loyal customer base. As a new business with no existing customer base, you are probably concerned with landing your first clients? Here are 5 key ways you can achieve this:
- Share samples with social influencers + leverage the power of ‘word-of-mouth’ – this is a great way to spread the word about your product or service, typically these influencers write reviews or ‘blurbs’ concerning your business – this is great social media marketing
- Advertise your products – this direct advertising is a more traditional way of getting your customers’ attention. In the digital age, you can leverage additional platforms like social media and other online marketplaces
- Keep your customers coming back for more – this should be primarily driven by offering a quality product and service. Over and above this you can ensure that there is a pleasant customer experience and leverage other mechanisms like loyalty programs
- Strategic partnerships with more established businesses – these are business who offer a complementary or service to yours
Source: The Small Business Site