African Consumer and Retail Sector Report 2016
The report highlights two key demographic and macroeconomic factors as well as consumer spending habits that will drive the retail market in Africa. Fast moving consumer goods (FMCG), will remain a large part of the market, due to spending habits of the extremely poor consumers in Africa. There is an opportunity to offer higher value products to these consumers who are gradually improving the income earning the $1000 mark
Source: KPMG
