Over and above the product and inventions, the brand, slogans, logos, content and code base contibute significantly to the value of the business. These rights are referred to as the Intellectual Property (IP) of the business.
Failure to prepare appropriate agreements concerning IP, can be a costly mistake for the business in the long run. Read more for a summary of common pitfalls which small business owners make concerning IP.
Source: Legal Legends
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